My first serious experience with HFashionMall didn’t stem from a specific shopping goal; rather, I was in that classic state of mind where I wanted to refresh my wardrobe but didn’t want to make random, impulsive purchases. At the time, my wardrobe felt a bit chaotic: I had plenty of clothes, but no cohesive style. …
It wasn’t until I started using Hmall that I began to view TV shopping as a “serious way to shop.” Initially, I associated such platforms with the traditional TV shopping model. However, once I engaged with its livestreaming system, I realized it was more of a hybrid—combining a department store retail model, live sales guidance, …