Late one night, while tidying up my living room, I realized something: I had been using many of my appliances for years without truly understanding their “actual condition”—I simply kept using them because they still worked. I opened Lotte iMall, initially just to browse for a potential replacement air purifier, but that single click drew …
When I first began using Lotte iMall in earnest, I didn’t view it merely as a standard e-commerce platform. More accurately, my initial impression was that of a “lifestyle consumption gateway” that had evolved from live TV shopping. Unlike typical e-commerce sites driven by search queries and price comparisons, its logic is clear: it started …